> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clarky.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Traffic Overview

> Track website visitors, page views, and chat engagement in real time

## What is Traffic?

Traffic gives you full visibility into who's visiting your website and how they engage with your AI agent. A lightweight pixel is bundled with your chat widget, so the moment your widget is live, tracking starts. There's nothing extra to install.

Use Traffic to understand which pages drive the most attention, how visitors find you, what devices they use, and which conversations come from which sources.

<Info>
  **Plan availability:** Standard or higher. See [Plans & Billing](/features/settings/plans).
</Info>

## What gets tracked

<CardGroup cols={2}>
  <Card title="Page Views" icon="eye">
    Every page a visitor loads while your widget is on the site
  </Card>

  <Card title="Sessions" icon="clock">
    Distinct browsing sessions across visits
  </Card>

  <Card title="Unique Visitors" icon="users">
    Individual people coming to your site, not just raw visits
  </Card>

  <Card title="Widget Opens" icon="hand-pointer">
    How often visitors open the chat widget to look around
  </Card>

  <Card title="Chats Started" icon="messages">
    Conversations that actually began with your agent
  </Card>

  <Card title="Messages Sent" icon="paper-plane">
    Total messages exchanged across all conversations
  </Card>
</CardGroup>

<Note>
  Traffic only tracks visitors on pages where your Clarky chat widget is loaded. The widget itself is the pixel.
</Note>

## Accessing Traffic

<Steps>
  <Step title="Open your agent">
    Pick the agent whose website you want to analyze.
  </Step>

  <Step title="Click 'Traffic'">
    Find Traffic in the left sidebar.
  </Step>

  <Step title="Pick a time period">
    Use the date range selector in the top right to switch between the last 7, 30, or 60 days.
  </Step>
</Steps>

## Enabling tracking

If you open the Traffic page and see a "Pixel Tracking is Disabled" message, tracking has been turned off for this agent. To turn it back on:

<Steps>
  <Step title="Open Settings">
    Click **Settings** in the sidebar, then go to the **Analytics** section.
  </Step>

  <Step title="Enable tracking">
    Toggle pixel tracking on. New page views and sessions will start flowing in within seconds.
  </Step>
</Steps>

<Tip>
  You can disable tracking at any time without removing the chat widget. The widget keeps working — only analytics collection stops.
</Tip>

## The dashboard

The Traffic dashboard is laid out so you can scan it top to bottom and get a complete picture of your site's activity.

### Summary cards

Six metric cards across the top show your headline numbers for the selected time period:

* **Page Views** — Total page loads
* **Visitors** — Unique people who came to your site
* **Widget Opens** — Times someone clicked open the chat widget
* **Chats Started** — Conversations that actually began
* **Messages** — Total messages sent across all conversations
* **Chat Rate** — Percentage of visitors who ended up chatting with your agent

<Info>
  Chat Rate is one of the most useful numbers on the page. It tells you how well your widget converts passive visitors into active conversations.
</Info>

### Devices

A breakdown of what visitors are using to browse your site:

<CardGroup cols={3}>
  <Card title="Desktop" icon="desktop">
    Visitors on laptops and desktop computers
  </Card>

  <Card title="Mobile" icon="mobile">
    Visitors on phones
  </Card>

  <Card title="Tablet" icon="tablet">
    Visitors on tablets
  </Card>
</CardGroup>

Each row shows the raw count and a percentage of total visits, so you can see at a glance whether your audience leans desktop or mobile.

### Top Pages

A ranked list of the five pages with the most views during the selected period. Each page is clickable — click through to open the live page in a new tab so you can review the content visitors are actually seeing.

### Recent Visitors

A live list of the most recent visitors, with their location, page count, conversation count, and how long ago they were last seen. Click any visitor to open their full profile, or click **View All** to jump to the full Visitors list.

<Card title="Browse all visitors" icon="users" href="/features/traffic/visitors">
  See profiles, browsing history, and attribution for every visitor
</Card>

### Engagement chart

A daily bar chart showing three trends side by side:

* **Page Views** (blue)
* **Visitors** (green)
* **Chats** (purple)

Use this chart to spot patterns — peak traffic days, the impact of a marketing push, or whether your chat engagement is keeping up with traffic growth.

## Time period filters

The date selector in the top right of the dashboard lets you switch between three windows:

<Tabs>
  <Tab title="Last 7 days">
    Best for spotting day-of-week patterns and the impact of recent campaigns or content launches.
  </Tab>

  <Tab title="Last 30 days">
    The default view. Gives you a stable monthly baseline without too much noise.
  </Tab>

  <Tab title="Last 60 days">
    Best for spotting longer-term trends and comparing month over month.
  </Tab>
</Tabs>

All summary cards, breakdowns, and the engagement chart update to reflect whichever range you select.

<Tip>
  Use the refresh button next to the date selector to pull the latest numbers without reloading the page.
</Tip>

## Common questions

<AccordionGroup>
  <Accordion title="Do I need to install anything to start tracking?">
    No. As long as your Clarky chat widget is embedded on your site and tracking is enabled in Settings, page views and visitors are recorded automatically.
  </Accordion>

  <Accordion title="What's the difference between Visitors and Sessions?">
    A **visitor** is one unique person — even if they come back tomorrow, they're still the same visitor. A **session** is a single browsing window. One visitor can have many sessions over time.
  </Accordion>

  <Accordion title="Why is Widget Opens higher than Chats Started?">
    Many visitors open the widget to look around — read the welcome message, see what kind of agent it is — without sending a message. Chats Started only counts conversations that actually began.
  </Accordion>

  <Accordion title="Will tracking slow down my website?">
    No. The pixel is part of the chat widget, which already loads asynchronously and is built to stay out of the way of your page's performance.
  </Accordion>

  <Accordion title="Can I see what each individual visitor did?">
    Yes. Click any visitor in the Recent Visitors list, or open the full Visitors list to see complete browsing histories, device info, location, and conversations for each person.
  </Accordion>
</AccordionGroup>

## Next steps

<CardGroup cols={2}>
  <Card title="Explore Visitors" icon="users" href="/features/traffic/visitors">
    Drill into individual visitor profiles and journeys
  </Card>

  <Card title="Review Conversations" icon="inbox" href="/features/inbox/overview">
    Read the chats that came out of your traffic
  </Card>

  <Card title="Connect Contacts" icon="address-book" href="/features/crm/overview">
    See how visitors become CRM contacts
  </Card>

  <Card title="Adjust Settings" icon="gear" href="/features/settings/overview">
    Enable, disable, or fine-tune tracking
  </Card>
</CardGroup>