> ## Documentation Index
> Fetch the complete documentation index at: https://docs.clarky.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Visitors

> Browse visitor profiles, browsing history, and marketing attribution

## What is the Visitors list?

The Visitors list is a complete record of every person who's been to your website while the chat widget was loaded. Each entry is a real human journey — every page they viewed, every chat they started, the device they used, and where they came from.

Use Visitors to understand individual leads, follow up on warm prospects, and see how marketing campaigns translate into actual conversations.

<Info>
  **Plan availability:** Standard or higher. See [Plans & Billing](/features/settings/plans).
</Info>

## Opening Visitors

<Steps>
  <Step title="Go to Traffic">
    Click **Traffic** in the left sidebar.
  </Step>

  <Step title="View all visitors">
    Click **View All** in the Recent Visitors card on the Traffic dashboard.
  </Step>

  <Step title="Open a profile">
    Click any row to see that visitor's full profile.
  </Step>
</Steps>

## The visitors list

Each row in the list shows a quick snapshot of the visitor:

* **Visitor** — Their name or email if they've connected to a contact, or "Anonymous" if not
* **Location** — City, region, and country (when available)
* **Pages** — How many pages they've viewed across all visits
* **Chats** — How many conversations they've started, if any
* **Last Seen** — How recently they were active

### Filtering

Use the filter dropdown at the top of the page to narrow the list:

<Tabs>
  <Tab title="All Visitors">
    Everyone who's visited your site, regardless of whether they've chatted.
  </Tab>

  <Tab title="Engaged (Chatted)">
    Just the visitors who actually started a conversation with your agent. These are your warm leads.
  </Tab>

  <Tab title="Silent Visitors">
    Visitors who browsed but never opened a chat. A useful pool to study for understanding what content brings people in but doesn't convert.
  </Tab>
</Tabs>

<Tip>
  The Engaged filter is a great place to start when you're looking for follow-up opportunities. Every person in this list raised their hand and talked to your agent.
</Tip>

## Visitor profiles

Click any visitor to open their full profile. The profile is built around an activity timeline so you can see the visitor's journey in chronological order.

### Header

The top of the profile shows:

* **Name or "Anonymous Visitor"** — Their contact name if linked, otherwise an anonymous placeholder
* **Location** — City, region, and country
* **First seen** — The first time they ever visited your site

### Stats row

Four cards summarize the visitor's overall engagement:

<CardGroup cols={2}>
  <Card title="Pages Viewed" icon="eye">
    Total pages they've loaded across all visits
  </Card>

  <Card title="Sessions" icon="calendar">
    Distinct browsing sessions over time
  </Card>

  <Card title="Conversations" icon="messages">
    Chats they've started with your agent
  </Card>

  <Card title="Engagement Score" icon="chart-line">
    A quick numeric measure of how active this visitor has been
  </Card>
</CardGroup>

### Activity timeline

The main column shows every session this visitor has had, newest first. Each session is grouped together and shows:

* The session date and time (e.g., "Today at 2:34 PM" or "Yesterday at 10:15 AM")
* The device and browser they used
* Total pages viewed in that session
* A badge if they started a conversation during this session

Inside each session, you'll see:

* **Conversations** — Highlighted in green, with a preview of the latest message and a **View** button that takes you straight to the conversation in your inbox
* **Page views** — Every page they loaded during that session, clickable so you can see what they were reading

<Info>
  Sessions are listed newest first, but pages within each session are listed in reverse chronological order so you can read the visitor's most recent activity at a glance.
</Info>

### Marketing attribution

If the visitor arrived through a UTM-tagged link, the right column shows their attribution:

<CardGroup cols={2}>
  <Card title="First Touch" icon="flag">
    The first UTM source, medium, and campaign that brought this visitor to your site. This is who originally introduced them to you.
  </Card>

  <Card title="Last Touch" icon="bullseye">
    The most recent UTM source, medium, and campaign. This is what brought them back this time.
  </Card>
</CardGroup>

<Tip>
  First-touch attribution is great for measuring top-of-funnel campaigns. Last-touch attribution is great for seeing what closed the deal — what finally pulled the visitor back to convert.
</Tip>

If the visitor never arrived through a UTM-tagged link, the attribution card simply doesn't appear.

### Conversations

A list of every conversation this visitor has had with your agent, with the date and a preview of the most recent message. Click any conversation to open it in your inbox.

### Most Visited Pages

A ranked list of the pages this visitor has spent the most time on across all their sessions. Each page is clickable so you can review the actual content.

### Details

A reference card with:

* **First seen** — Their very first visit
* **Last seen** — Their most recent visit
* **IP Address** — The IP they connected from (when available)
* **Visitor ID** — A unique identifier for this visitor across sessions

## How visitors connect to contacts

Visitors start out anonymous. They become connected to a CRM contact the moment they share identifying information — typically by starting a conversation and providing their name or email, filling out a form, or booking an appointment.

Once a visitor is linked to a contact:

* Their name and email show up in the Visitors list instead of "Anonymous"
* Their browsing history is associated with that contact's CRM record
* Future visits from the same browser are automatically tied to the same contact

<Note>
  Connecting visitors to contacts gives your sales team incredible context. When a known lead returns to your pricing page, you'll know — and you can see exactly what they looked at before, during, and after their first conversation.
</Note>

<Card title="Learn about CRM contacts" icon="address-book" href="/features/crm/overview">
  How contacts work and how they connect to conversations
</Card>

## UTM attribution

UTM parameters are tags you add to links so you can track where traffic comes from. When a visitor clicks a link with UTM parameters, Clarky records them automatically.

### What gets captured

For each visitor, Clarky tracks two layers of attribution:

* **First touch** — The very first UTM-tagged link that ever brought this visitor to your site
* **Last touch** — The most recent UTM-tagged link that brought them in

Each layer captures three pieces:

* **Source** — Where the traffic came from (e.g., `google`, `newsletter`, `twitter`)
* **Medium** — The type of channel (e.g., `cpc`, `email`, `social`)
* **Campaign** — A specific campaign name (e.g., `spring-launch`, `black-friday`)

### Example UTM link

A link like:

```
https://yoursite.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-launch
```

would show up on the visitor's profile as:

* Source: `newsletter`
* Medium: `email`
* Campaign: `spring-launch`

<Tip>
  Use consistent UTM naming across all your campaigns. It makes it much easier to compare first-touch vs. last-touch attribution and understand which channels actually drive conversations.
</Tip>

## Common questions

<AccordionGroup>
  <Accordion title="What does 'Anonymous' mean?">
    A visitor is anonymous until they share enough information to link them to a contact — usually a name or email through a chat, form, or booking. Anonymous visitors still have full browsing histories; you just don't know who they are yet.
  </Accordion>

  <Accordion title="Can a returning visitor be recognized?">
    Yes. As long as the same browser is used, the visitor is recognized across visits and their entire history is preserved on a single profile.
  </Accordion>

  <Accordion title="Why do some visitors have no location?">
    Location is derived from the visitor's IP address. In some cases — VPN use, privacy networks, or unusual network configurations — Clarky can't determine a reliable location.
  </Accordion>

  <Accordion title="What happens if a visitor clears their cookies?">
    Clearing cookies will typically result in the visitor being treated as a new, anonymous visitor on their next visit. If they later identify themselves through a chat, form, or booking, they can be re-linked to their existing contact.
  </Accordion>

  <Accordion title="Can I delete a visitor?">
    Visitor records are tied to your tracking data. To stop collecting new visitor data, disable tracking from Settings. To delete a contact and their associated visitor history, manage them through your CRM.
  </Accordion>
</AccordionGroup>

## Next steps

<CardGroup cols={2}>
  <Card title="Traffic Overview" icon="chart-line" href="/features/traffic/overview">
    Back to the main Traffic dashboard
  </Card>

  <Card title="Inbox" icon="inbox" href="/features/inbox/overview">
    Open conversations that came from these visitors
  </Card>

  <Card title="CRM" icon="address-book" href="/features/crm/overview">
    See how visitors become contacts
  </Card>

  <Card title="Settings" icon="gear" href="/features/settings/overview">
    Enable, disable, or fine-tune tracking
  </Card>
</CardGroup>