What is General Knowledge?
General Knowledge is the foundational information your AI agent uses across all communication channels (chat, voice, text, email). This is where you define your agent’s personality, core business information, and universal response guidelines.Adding General Knowledge
1
Navigate to Knowledge
Go to Knowledge > General from your agent dashboard.
2
Add Your Information
Enter information in plain language about:
- Your business and services
- Common questions and answers
- Policies and procedures
- Key facts and figures
3
Save
Click Save to apply changes immediately.
What to Include
Business Basics
Services and Products
Hours and Availability
Pricing Information
Contact Information
Using Summarize from Website
If you’ve connected a website, you can automatically generate knowledge:1
Click 'Summarize based on Website'
Button appears next to the knowledge field.
2
Wait for Processing
Clarky analyzes your website and generates a comprehensive summary.
3
Review and Edit
The generated summary appears in the knowledge field. Review and adjust as needed.
4
Choose Action
- Replace: Replaces all existing knowledge
- Append: Adds to existing knowledge
Knowledge Structure
Write Conversationally
Good:Be Complete
Include all relevant details so your agent doesn’t have to guess:- Specific hours and time zones
- Complete pricing (ranges if exact prices vary)
- All service locations
- Exceptions and special cases
- Policies and terms
Add Context
Help your agent understand when to use information:Updating Knowledge
Knowledge should evolve:- Review monthly for accuracy
- Update when business details change
- Add information about common questions
- Remove outdated content

