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Documentation Index

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What Pixel Tracking Does

When pixel tracking is enabled, the Clarky widget on your website acts like a lightweight analytics tool — similar to HubSpot or other visitor intelligence platforms. It quietly observes how people use your site so your agent has rich context the moment they start a conversation, and so you can review traffic trends in the Traffic dashboard. Pixel tracking captures:

Page Views

Every page a visitor views on your website.

Widget Interactions

When visitors open, close, or interact with the chat widget.

Visitor Profiles

Comprehensive profiles built across multiple sessions.

UTM Attribution

First-touch and last-touch marketing attribution.

Geographic Data

IP-based country, region, and city.

Device Information

Browser, OS, screen size, and connection type.

Enabling Pixel Tracking

1

Open Pixel Tracking settings

Go to Settings > Traffic > Pixel Tracking.
2

Toggle it on

Flip the Pixel Tracking switch. The status badge updates to Enabled and tracking begins on the next page load.
3

Review the Traffic dashboard

Visit the Traffic dashboard to see incoming page views, visitor profiles, and attribution data.
You can disable pixel tracking at any time by toggling the switch off. New page views stop being recorded immediately, but historical data is preserved unless you delete it explicitly (see Blocked Paths).

Blocked Paths

Some pages shouldn’t be tracked — admin areas, internal staging routes, or pages where tracking would be inappropriate. Blocked paths let you exclude specific URLs or URL patterns from analytics.

Adding a Blocked Path

1

Enter a path or pattern

In the Blocked Paths section, type a path into the input field. Paths must start with / (a literal path) or * (a wildcard pattern).
2

Click Block

The path is added to the list and immediately excluded from tracking.

Pattern Examples

/admin/* blocks /admin, /admin/users, /admin/settings, and any other path under /admin.
/internal/* blocks every URL beginning with /internal/.
*/preview blocks any URL ending in /preview — useful for content preview routes.
*staging* blocks any URL that contains the word “staging” anywhere in the path.

Removing a Blocked Path

Click the X icon next to a path to remove it from the block list. Tracking resumes for matching pages on the next visit.

Deleting Existing Data

Adding a blocked path stops future tracking — it does not retroactively remove data. If you want to clear historical analytics for a path you’ve blocked, click Delete Data next to it. Clarky will permanently remove all page views matching that pattern.
Deleting analytics data cannot be undone. Make sure you really want to remove the historical record before confirming.

Privacy Considerations

Pixel tracking collects visitor data — including IP addresses for geolocation — that may be regulated in your jurisdiction.
Make sure your privacy policy reflects this data collection. Depending on where your visitors are located, you may need to obtain consent under regulations such as GDPR or CCPA before tracking is enabled.
For controls on what your agent stores about individual users (email, phone, name), see Privacy Settings.

Open the Traffic dashboard

See the visitor data you’ve collected.

Back to Settings

Return to Settings overview